Don Peppers

Recognised for over a decade as the leading authority on Customer Relationship Management (CRM) business strategies. Don Peppers is an acclaimed author and a founding partner of the Peppers and Rogers Group, the world’s leading customer-focused management consulting firm.

Don draws upon his considerable expertise to advise and educate decision makers from all fields of business on how to identify their most valuable customers, increase customer satisfaction and develop successful business strategies.

Having completed a Bachelor’s Degree in Astronautical Engineering at the US Air Force Academy, Don went on to obtain a Master’s Degree in Public Affairs from Princeton University’s Woodrow Wilson School. Prior to marketing and advertising, he worked as an economist in the oil business and as the director of accounting for a regional airline.

He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 US direct marketing agency. Business 2.0 Magazine has named him one of the “foremost business gurus of our times” and the World Technology Network has cited Don as the “innovator most likely to create visionary ripple effects”.

A popular voice among editors and the media, both online and in print, Don is co-author, with Martha Rogers, Ph.D., of a series of international best-sellers that have collectively sold over a million copies in 14 languages.

In October 2001, Don Peppers and Martha Rogers were selected as members of the Business 2.0’s Guru Guide and Don is listed on Accenture’s Institute for Strategic Change 2002 ranking of the 50 “Top Thinkers and Writers on Management Topics”. He was also selected as a member of the International Direct Marketing’s Hall of Fame.

An internationally acclaimed speaker, Don is highly sought-after by top executives from around the world eager to benefit from his original and proven business strategies.