Mögliche Themen:

Veröffentlichungen:

• Return on Customer: Creating and Maximising Value from Your Scarcest Resource (2005)
• One to One B2B: Customer Development Strategies for the Business-to-Business World (2001)
• The One to One Manager (1999)
• The One to One Field Book (1998)
• Enterprise One to One: Tools for Competing in the Interactive Age (1997)
• Life’s a Pitch, Then You Buy (1994)
• The One to One Future: Building Relationships One Customer at a Time (1993)