MILLENNIAL MARKETING: Bridging the Generation Gap

Millennials, or Gen Yers – people aged 19-34 – are now America’s largest generation, and many quickly becoming parents themselves. Those looking to inspire and motivate these individuals must learn to communicate in vastly different ways than with the generations before.

Scott Steinberg's new book is an expert guide to more effectively connecting and engaging with individuals of all ages - including those who've grown up in a 24/7 connected online world. Steinberg reveals how to communicate and build businesses and brands that resonate in the online and social era.

Scott Steinberg ist einer der weltweit bekanntesten Business-Strategen, Trend-Experten und Innovationsberater. Steinberg ist auch ein Bestseller-Autor und preisgekrönter Experte für Führung. Der Vorstandsvorsitzende der TechSavvy Global, einem Management-Beratungs-und Marktforschungsunternehmen, hilft Kunden Wettbewerbsvorteile zu schaffen und Wandel, Innovation und Wachstum zu forcieren.

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