Prof.Dr. Philip Kotler

The prolific author of many definitive marketing reference works, Philip Kotler is widely regarded as the world’s leading expert on strategic marketing.

As an influential corporate adviser, Philip works with such companies as AT & T, Bank of America, General Electric, Honeywell, IBM, Merck and others in the areas of marketing strategy and planning, marketing organisation and international marketing. An experienced lecturer, he is adept at converting abstract theories into applicable strategies and solutions.

He received his Master’s Degree at the University of Chicago and his PhD at MIT, both in Economics. He did post-doctoral work in mathematics at Harvard University and in behavioural science at the University of Chicago. He was the first recipient of the American Marketing Association’s ‘Distinguished Marketing Educator Award’. He was also named ‘Marketer of the Year’ in 1995 by the Sales and Marketing Executives International.

The award-winning author of the most widely-used text book in leading business schools, ‘Marketing Management: Analysis, Planning, Implementation and Control’ (reprinted 9 times), Professor Kotler has also written or co-authored a number of benchmark books and over one hundred articles.

Professor Kotler has presented extensively throughout Europe, Asia and South America, advising and lecturing to a wide range of international companies. In recognition of his outstanding contribution in his field, professor Kotler was awarded the prestigious ’Marketing Educator of the Year’ Award in 2002 by the Academy of Marketing Science.

Professor Kotler’s professional wisdom is contemporary, relevant and practical, and his presentations are illustrated with many examples drawn from international business. He offers profound and provocative perspectives on market-based corporate revitalisation.